After almost a decade working as an SEO specialist, I've perfected a formula that truly helps businesses build compounding momentum online that lasts for years. During my tenure in the industry, i've had the opportunity to learn from and work with some of the worlds best practitioners.

Along the journey i've had the opportunity to work on, and lead projects for startups, SMBs and big corporations including; optimising Interflora portfolio brands into the mainstream market, kick-starting a travel startup; Tots to Travel to achieve rankings above established travel giants, building and scaling content strategy for the home blood testing platform; imaware™ and leading organic strategy for the global leader in telematics; Geotab.

There's so many reasons why I love my craft; the community, the problem solving, the accessibility of learning, the creativity, the unique strategy, the test of patience (and sometimes character) etc. But for me, the biggest reason I love SEO is because of the people I meet.

Working in one of the most holistic marketing disciplines has given me the opportunity to collaborate closely with genuine rockstar leaders that inspire me every day.