Hi, I'm Adam Durrant

I'm an SEO specialist currently managing organic search for biotech startup ZOE. My personal mission is to help grow ambitious brands online, working with and learning from rockstar business leaders along the way.

About me

After almost a decade working as an SEO specialist, I've perfected a formula that truly helps businesses build compounding momentum online that lasts for years. During my tenure in the industry, i've had the opportunity to learn from and work with some of the worlds best practitioners.

Along the journey i've had the opportunity to work on, and lead projects for startups, SMBs and big corporations including; optimising Interflora portfolio brands into the mainstream market, kick-starting a travel startup; Tots to Travel to achieve rankings above established travel giants, building and scaling content strategy for the home blood testing platform; imaware™ and leading organic strategy for the global leader in telematics; Geotab.

There's so many reasons why I love my craft; the community, the problem solving, the accessibility of learning, the creativity, the unique strategy, the test of patience (and sometimes character) etc. But for me, the biggest reason I love SEO is because of the people I meet.

Working in one of the most holistic marketing disciplines has given me the opportunity to collaborate closely with genuine rockstar leaders that inspire me every day.

Grab my resume
Brands worked with

Always accountable

'If not you, then who?' Natural tenacity stems from a mindset of ownership. I hold myself accountable for everything I deliver.

Keep calm, work smart

It's not about the hours put in, it's about the results achieved. Sharing knowledge and insight is what makes me better at what I do every day.

Deliver transparency

SEO is unbelievably complex, convoluted and miscommunicated. I use my own learnings & judgement to deliver value with clarity.

Kind words
“Adam is a fantastic person to work with. He has extensive knowledge in building high performing websites... From the start, he was very articulate and did a fantastic job presenting a roadmap on how we would work together to improve our site's SEO. He is super patient, knowledgeable, and has excellent client relationship skills.”
Amir M.
CEO, Blackcreek.io
“Adam is the real deal. From a commercial standpoint, his approach to strategy is thoughtful and rooted in a genuine passion for problem solving. No matter the ask, he always goes above and beyond, comfortable stepping outside of his lane to help where needed. Having him as an extended part of our team has fundamentally shifted my views on embedded consulting.”
Jo Vos
Chief Marketing Officer, imaware™
“Adam made a tremendous difference advancing SEO for Interflora's brands - he possesses a naturally curious mind to deliver measured improvement at pace, with real passion. It was a real pleasure working with Adam. I would have no hesitation in recommending the talent he would bring to organisations big or small.”
Ben Freeborn
Head of customer experience, Interflora
“We asked Adam to carry out an audit of our website to uncover it’s weaknesses and on his findings implement a strategy to grow traffic and revenue. In short we have found Adams advice absolutely invaluable and have absolutely no hesitation in thoroughly recommending his skills.”
Simon Porter
Director, James Porter & Son
“Adam is quietly confident and for very good reason. He has a passion for his metier and has a definitive grasp of the ever changing face of the digital world. For a tech guy he is also fluent and articulate - you will always leave knowing more than you did when you went in. And it's stuff that you can action.”
Rob Shand
Consultant, CEO & Business Leader
"Adam is a superstar and a total delight to work with.  He is trustworthy, eminently likeable, but above all, he is talented, creative and understands the commercial imperative behind what he is being asked to do. He has worked within an agency and in-house, giving him a huge amount of insight and empathy into what businesses are looking for."
Wendy Shand
Founder, Tots to Travel
“Adam is such a joy to work with. He's a professional whiz, offering clear direction and solid SEO advice. He's also kind, funny and empathetic. He gets into readers heads, and he understands writers and their needs. As a freelancer, I love working with Adam because his stellar communication skills make it easy.
Devon Scoble
Head Of Content, imaware™
“I worked with Adam and he was right up there with the best SEO specialists I've had the pleasure of working alongside. Not just that but he has a true passion for the area and was constantly introducing me to new bits of tech he'd read about. An absolute top man and true expert in his field”
Andrew Land
Senior Email & CRM Manager, Conde Nast
“Working with Adam over the past year or two has been fantastic. We initially started with an overhaul of my existing website to make it more SEO friendly and worked up to redesigning the whole site from the ground up, with Adam taking on design as well as SEO.”
Peter Mason
Founder & MD, Peter Mason Photography


SEO Manager


Brainlabs Digital

SEO Consultant


Tots to Travel

Digital Marketing Manager



SEO & Content Specialist


Zazzle Media

SEO & Data Lead



SEO & Content Executive


Skill sets
  • Copywriting
  • Web design & wireframing
  • Content design & UX
  • HTML & CSS
  • Project management
  • Conversion rate optimisation
  • Analytics & reporting
  • Technical auditing
  • Content strategy
  • Training & presentation


Figma, Photoshop, Premiere, XD, Google Optimize, A/B Tasty, VWO


Datastudio, Google Analytics, Tag Manager, funnel.io, Supermetrics


Ahrefs, SEMrush, Sitebulb, Frase, Screaming Frog, Sistrix, Moz, URL profiler, Search Metrics


Wordpress, Magento, Episerver, Drupal, Shopify, Jira, Github, Sublime

Project Management

Asana, Monday, Notion, Trello, Clockify, Slack, Teams, G Suite


Airtable, Webflow, Zapier, Memberstack, Apify, Hubspot

Featured posts
Personal Projects
I'm no longer available for fully managed services but i'm always happy to help so; reach out, ask a question, say hi and i'll come right back with insight.

You can also book a call in my calendar.
Your submission has been sent!
Oops! Something went wrong while submitting the form.