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Web Tools
Online browser based tools and web apps to help you be more efficient and productive
Content
Testimonials.to
Collecting video testimonials is hard but can be great for building trust. Collect video testimonials from your customers without code! Collect & embed!
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Off-Site SEO
SparkToro
Sniffs out where your customers are hanging out and who/what is influencing them most online - invaluable data for marketers of every kind!
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Technical SEO
Ryte Robots.txt Generator
A super helpful robots.txt generator to produce & customise your disallow rules - always validate in search console even using this tool!
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Content
Surfer
One of the best on-page SEO tools on the market. I particularly love the application of Surfer to develop content guidelines for those unfamiliar with SEO.
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Content
Merge Words
Merge words, fast and easy. Use it for domain registrations, Google Adwords and deep keyword research. Use this to go the extra mile with your keywords.
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Design
Shapefactory Design Tools
A micro set of design tools to make your images look amazing. Build pigments, duotones, gradients, a logo and find some cool icon sets.
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Design
Figma
A collaborative browser based design engine to prototype, and gather feedback all in one place. This is a must have to brief new page designs.
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Analytics
Merge CSV Files
Merge large CSV files by clicking a button. A really quick way to consolidate your data without straining your CPU with a big paste!
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Analytics
Datastudio
The best analytics visualiser that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.
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Analytics
Google Analytics Demos & Tools
Learn how to implement get the best out of Google Analytics, Google Tag Manager and GA Sheets Add-on reporting. Most useful for campaign URL building.
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Technical SEO
Why No Padlock? SSL Checker
A simple tool that will tell you exactly what the problem is with your insecure items on your SSL webpage to troubleshoot why don't have a padlock.
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Productivity
Notion
Simplified all-in-one workspace and work OS - Notion can empower any team and its UI is super clean to capture notes, tasks, projects and documentation.
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Web Tools
Algoroo Algorithm Tracking
A Google algorithm tracking tool that monitors carefully selected keywords and looks for fluctuation to measure daily volatility in search. See winners & losers.
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Page Speed
Squoosh Image Optimization
Hands down the most simple and effective image optimisation tool out there. Drag & drop, resize and compress images with instant comparison and download.
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Off-Site SEO
Distill.io Change Tracking
Automate and track internal and external website updates. Monitor any page with a custom rule and get instant alerts via SMS or email.
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Off-Site SEO
Mailshake Outreach
Automate and organise your prospecting and outreach via email, social, and phone in an intuitive dashboard.
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Off-Site SEO
Talkwalker Alerts
Monitor your brand name, competitors, events or any other topic across the web! This is a better alternative to Google alerts.
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Content
Headlime: AI Powered Copywriting
Generate marketing copy instantly - Headlime's AI can take your thoughts and turn them into words, saving you tons of time. This is great for eCom sites.
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Content
SEO A/B Testing
Accessible, great value SEO split testing and changelog analytics to understand which changes to your site work on a more granular level.
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CRO
Usability Hub: Five Second Testing
A remote user research platform that takes the guesswork out of design decisions by validating them with real users. Understand first impressions.
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CRO
Google Optimize
Run split and multivariant tests for free. Plug Google Analytics straight in and glean valuable insight to improve your digital experience.
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Technical SEO
Octopus IA Designer
Build your website structure in real-time and rapidly share it to collaborate with your team or clients. Start prototyping websites or apps instantly.
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Content
Archive.org
An archive of the internet - search the history of over 542 billion web pages on the Internet. You can also prompt archive.org to take a snapshot of your site.
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Technical SEO
Uptime Robot
A free and super intuitive uptime monitor that pings a selected site every 5 minutes to check it's up. If it's down, you'll get an email - users can't visit a dead site!
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Content
Meta Pixel Width Checker
The best pixel width check for meta titles, descriptions & PDF title which you can generate via URL. Optimise your meta more accurately.
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Content
Headway Changelog App
A custom changelog app you can plug into your site to update your users about your product. I'm seeing more and more sites not in the SaaS space utilise a changelog.
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Code
htaccess Tester
I adore this tool and rely on it for new sites and migrations to validate my code before deploying. Test your code, apply your URL and get a clear output.
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Code
Regex101 - Regular Expression Test & Learn
Test, learn and debug regular expressions you are using. This tool is one of the best to get to grips with regex. Paste your code & string and get an explanation of what's happening.
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Technical SEO
Fully Automated Monkey Testing
Employ some well trained monkeys to visit your website and pick it apart, looking for bugs (it's what they eat). Get monkeys to click everything and report back.
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Content
Google Shopping Trends
Daily Google search data straight from Google themselves collated to highlight trending search terms in the retail sector. Immensely helpful to predict consumer behaviour.
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Content
Exploding Topics
Discover rapidly growing topic trends before they take off. Exploding topics pulls search data to highlight trending topic phrases to help you predict the next big thing.
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Web Tools
Trusted Knowledge Panel Sources
Find an updated list of distinct domains Google uses to cite information in the Knowledge Graph. This will help give you a clear understanding of which sites Google trusts for information source.
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Web Tools
SEranking Rank Tracking
SEranking is by far one of the best value SEO software packages. I particularly appreciate SEranking for it's daily rank tracking which is great value!
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Page Speed
Page Speed Revenue Impact by Google
Grab useful insights to improve pagespeed along with context of how it could affect your revenue - super helpful to get justify more dev time on speed improvements!
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Page Speed
Daily Speed Monitoring
Track your website speed and performance data every day using Lighthouse data. Track speed historically over time & get notified when your page speed score drops.
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Page Speed
GTMetrix Speed Metrics
Quickly grab a well presented and easy to follow overview of your page speed. Measure based on user-centric metrics in addition to how well it's constructed.
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Local SEO
Local SEO Guidelines Checker
Quickly search for your (or client's) business and receive clear checks against google's guidelines on using 'Google My Business'.
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Web Tools
Remove Image Backgrounds Automatically
Remove backgrounds 100% automatically in 5 seconds with zero clicks - save hours in photoshop cutting out images.
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Local SEO
Local & International Google SERP Checker
valentin.app is an easy way to get localized SERPs at an exact location without any additional tools. Perfect for your international clients.
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Web Tools
Knowledge Graph Explorer
Big shout to Jason Barnard for his love of the Knowledge Graph. Type in your brand or your own name to see what information is contained in Google's Knowledge Graph.
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Technical SEO
ContentKing Real Time SEO Auditor
Real-time 24/7 cloud based SEO auditing and content tracking - monitor website changes that could affect your SEO and get them wrapped up in this awesome web app.
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CRO
Hotjar Behaviour Analytics
Still my go-to for easy website heatmaps, behaviour analysis and feedback reports - start recording sessions for free and find pain points in your journey.
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Web Tools
Google Analytics Quick Checker
For a lightning fast check up on your analytics implementation, this extension is great for quickly spotting high level errors.
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Technical SEO
Google Search API
A great SERP API that enables you to scrape search engine result pages in realtime. It's easy to get set up too with a free plan.
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Content
Clean Schema Generator
Multiple schema type generator to get you started without the need for coding. Simple fill out the fields and copy the code!
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Content
TF-IDF Keyword Generator
Identify important terms and keywords that are of high relevance for specific search terms. Although writing naturally is important, this is very useful!
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