Web Tools

Collecting video testimonials is hard but can be great for building trust. Collect video testimonials from your customers without code! Collect & embed!

Sniffs out where your customers are hanging out and who/what is influencing them most online - invaluable data for marketers of every kind!

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A super helpful robots.txt generator to produce & customise your disallow rules - always validate in search console even using this tool!

One of the best on-page SEO tools on the market. I particularly love the application of Surfer to develop content guidelines for those unfamiliar with SEO.

Merge words, fast and easy. Use it for domain registrations, Google Adwords and deep keyword research. Use this to go the extra mile with your keywords.

A micro set of design tools to make your images look amazing. Build pigments, duotones, gradients, a logo and find some cool icon sets.

A collaborative browser based design engine to prototype, and gather feedback all in one place. This is a must have to brief new page designs.

Merge large CSV files by clicking a button. A really quick way to consolidate your data without straining your CPU with a big paste!

The best analytics visualiser that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.

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Learn how to implement get the best out of Google Analytics, Google Tag Manager and GA Sheets Add-on reporting. Most useful for campaign URL building.

A simple tool that will tell you exactly what the problem is with your insecure items on your SSL webpage to troubleshoot why don't have a padlock.

Simplified all-in-one workspace and work OS - Notion can empower any team and its UI is super clean to capture notes, tasks, projects and documentation.

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A Google algorithm tracking tool that monitors carefully selected keywords and looks for fluctuation to measure daily volatility in search. See winners & losers.

Hands down the most simple and effective image optimisation tool out there. Drag & drop, resize and compress images with instant comparison and download.

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Automate and track internal and external website updates. Monitor any page with a custom rule and get instant alerts via SMS or email.

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Automate and organise your prospecting and outreach via email, social, and phone in an intuitive dashboard.

Monitor your brand name, competitors, events or any other topic across the web! This is a better alternative to Google alerts.

Generate marketing copy instantly - Headlime's AI can take your thoughts and turn them into words, saving you tons of time. This is great for eCom sites.

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Accessible, great value SEO split testing and changelog analytics to understand which changes to your site work on a more granular level.

A remote user research platform that takes the guesswork out of design decisions by validating them with real users. Understand first impressions.

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Run split and multivariant tests for free. Plug Google Analytics straight in and glean valuable insight to improve your digital experience.

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Build your website structure in real-time and rapidly share it to collaborate with your team or clients. Start prototyping websites or apps instantly.

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An archive of the internet - search the history of over 542 billion web pages on the Internet. You can also prompt archive.org to take a snapshot of your site.

A free and super intuitive uptime monitor that pings a selected site every 5 minutes to check it's up. If it's down, you'll get an email - users can't visit a dead site!

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The best pixel width check for meta titles, descriptions & PDF title which you can generate via URL. Optimise your meta more accurately.

A custom changelog app you can plug into your site to update your users about your product. I'm seeing more and more sites not in the SaaS space utilise a changelog.

I adore this tool and rely on it for new sites and migrations to validate my code before deploying. Test your code, apply your URL and get a clear output.

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Test, learn and debug regular expressions you are using. This tool is one of the best to get to grips with regex. Paste your code & string and get an explanation of what's happening.

Employ some well trained monkeys to visit your website and pick it apart, looking for bugs (it's what they eat). Get monkeys to click everything and report back.

Daily Google search data straight from Google themselves collated to highlight trending search terms in the retail sector. Immensely helpful to predict consumer behaviour.

Discover rapidly growing topic trends before they take off. Exploding topics pulls search data to highlight trending topic phrases to help you predict the next big thing.

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Find an updated list of distinct domains Google uses to cite information in the Knowledge Graph. This will help give you a clear understanding of which sites Google trusts for information source.

SEranking is by far one of the best value SEO software packages. I particularly appreciate SEranking for it's daily rank tracking which is great value!

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Grab useful insights to improve pagespeed along with context of how it could affect your revenue - super helpful to get justify more dev time on speed improvements!

Track your website speed and performance data every day using Lighthouse data. Track speed historically over time & get notified when your page speed score drops.

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Quickly grab a well presented and easy to follow overview of your page speed. Measure based on user-centric metrics in addition to how well it's constructed.

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Quickly search for your (or client's) business and receive clear checks against google's guidelines on using 'Google My Business'.

Remove backgrounds 100% automatically in 5 seconds with zero clicks - save hours in photoshop cutting out images.

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valentin.app is an easy way to get localized SERPs at an exact location without any additional tools. Perfect for your international clients.

Big shout to Jason Barnard for his love of the Knowledge Graph. Type in your brand or your own name to see what information is contained in Google's Knowledge Graph.

Real-time 24/7 cloud based SEO auditing and content tracking - monitor website changes that could affect your SEO and get them wrapped up in this awesome web app.

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Still my go-to for easy website heatmaps, behaviour analysis and feedback reports - start recording sessions for free and find pain points in your journey.

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For a lightning fast check up on your analytics implementation, this extension is great for quickly spotting high level errors.

A great SERP API that enables you to scrape search engine result pages in realtime. It's easy to get set up too with a free plan.

Multiple schema type generator to get you started without the need for coding. Simple fill out the fields and copy the code!

Identify important terms and keywords that are of high relevance for specific search terms. Although writing naturally is important, this is very useful!