What sets a good SEO apart from the crowd is their ability to affect change as opposed to acting as a spreadsheet recommendation machine. In a lot of cases, battling internal politics and illustrating the importance of implementation is more difficult than actually researching and providing the recommendation.

When this is the case, it's usually because of one of these reasons:

Regardless of the cause, a lot of SEO's are fraught with this challenge.

Solutions to tech SEO barriers

There are three options on the market that can help empower SEOs in overcoming inability to implement tech changes:

1. A meta-CMS

2. Edge SEO/Cloudflare workers

In all honesty, I would go with whichever method (Edge or GTM) makes the most sense for scalability, implementation, and management. Edge implementations get picked up with regular crawl activity. We built Sloth to make implementation via Cloudflare Workers more manageable for Orgs, e.g. CSV upload and management for redirects, canonical, Hreflang, etc.

Edge Workers don't impact speed to any noticeable degree (less MS than DistilledODN/Search Pilot), and as long as your Cloudflare instance is active, and you're in your Workers limit it's 100% uptime and reliability. You can also alter the CF worker bundles to be user-agent dependent, e.g. only show SEO hotfixes to Google/UAs, and not all browser requests - so that can help with limits.

3. Google Tag Manager

JavaScript and indexing

such as a meta-cms to sit on top of your actual CMS - there isn't anything super viable out there that doesn't cost a bomb.


That being said, it’s important to keep the website development team involved in all conversations and planned deployments through workers to ensure these deployments remain complementary to the existing, and planned, code base, and don’t cause conflicts and other bugs.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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