I'm Adam Durrant, I help grow some of the worlds most exciting brands by upskilling & extending their marketing teams.
Enterprising industry tools and almost a decade of SEO know-how, my technical review methodology is complete, robust and world-class
Bespoke online experiences without complex code, using accessible tools to empower you, your brand and your search engine optimisation
Copywriting, illustrating, building & coding search-led content that outperforms top results and delivers evergreen traffic from a high intent audience
Bypass conflicting & convoluted information on the web with actionable training that provide real world examples, data and case studies
Account audits, code deployments, tagging and custom reporting to help you capture actionable data and optimise your digital journey
Content & site quality are the keys to high rankings. Get a concise assessment of how your website stands up to google's ever expanding quality guidelines
I recently fell in love with the team at imaware™, a pioneering at-home health testing platform for chronic illness and disease. They enlisted my help to improve visibility & help grow the brand.
Via technical recommendation, solid keyword research, targeted content production & UX considerations, the US health care business has, in 9 months, achieved over +170% growth in organic revenue and +264% growth in organic traffic.
If you hire me, you hire an extended member of your marketing team. I work with you to grow a valuable audience; no middle-man, no ‘hand holding’, no salesmen and no boilerplate box-ticking.
Whether it’s project work, ad-hoc consultancy or a fully embedded service, my clients always get:
A search engine optimisation consultant is someone with experience running successful organic search campaigns and who knows SEO strategy inside out. My role as an SEO consultant is to provide you with the best advice, the best tools and the most efficient strategy that is bespoke to your business and its consumers. The goal of this is to grow organic search traffic and conversion for your brand.
Typically, SEO consultants will be able to audit a website to highlight any technical issues, content gaps and UX weaknesses. They should also perform strong competitor research to see what your competitors are doing well and look for any opportunities they have missed.
Following thorough research, the goal then is to build a solid strategy for improvement aimed at their business goals. Typically, business owners I speak to want to achieve:
Here’s a great video from Google explaining the types of things a specialist can help with:
One of the most important requirements is that you have full access to be able to develop your website from top to bottom. SEO consultants need to be able to access, amend and implement code changes. It can be a huge challenge to improve search visibility without access to the core of a website.
Be prepared to work through your legacy issues - if, for example your CMS is behind the times and creates inaccessibility on the front end, this is something we will need to work with or around in order to grow.
Sometimes in this situation I'll discuss the possibility of using my time to rebuild a website or section of a website from scratch, laying solid SEO foundations in the process. If you don’t feel the above example applies to you, the only other requirement is your understanding that my input will require some resource to facilitate.
For example, a content or technical audit may require resource from a web developer in order to fix issues around your website’s architecture/setup etc. Or, I may need your in-house expertise to create quality written content. Generally I find that the more my clients are invested and are able to facilitate recommendations, the faster and more impactful the results I'm able to achieve.
Here’s a video from Google detailing how to hire a great SEO. Maile from Google also explains that it can take up to 12 months for Google to fully understand the improvements that you’ve made. I advise clients to stay working with me for at least 6 months to ensure that we can see the results of our efforts. Maile explains more:
My hourly rate is £80p/h.
An average fully retained embedded service for a medium size company will roughly costs between £2,000-£5,000 per month depending on size &complexity of business as well as your unique goals.
Although I recommend at least 6 months on retainer with me to see the results of our labour, I won’t bind you into any contracts, you can leave and pick back up with me anytime.
Note: If cheap and fast SEO worked, everyone would rank number 1.
For me, there’s no such thing as a ‘standard’ SEO package because every situation is unique.
If you want to invest in your business and get started with search engine optimisation that's awesome! I can maximise your budget as best I can to achieve strong steps toward progress - things just may take longer than usual.
If it’s weekly consultation, reporting, email guidance, a one-off audit or just ad hoc projects, I can build strategy to fit your needs. Let's chat!